The Hub Factory

Hair Artist Collective



The creation of French-born, Parisian-trained hairstylist, Gaëlle Secretin’s The Hub Factory is a communal space for cuts, color and styling that playfully redefines the salon experience.  

The Hub Factory is a transformed Los Angeles loft with a fresh and stylish vibe.  Filled with vintage kilim rugs and tapestries, exposed brick walls hung with art from Gaëlle's global travels and shelves crammed with books and collectibles – the downtown space feels both intimate and vibrantly creative. After Gaelle's departure back to France, Nicole Gehweiler, the new owner, carries on the same philosophy and vision set forth by Gaelle.  "We love our beautiful and cozy space here at The Hub. It's a studio filled with talented hair artists and we cherish our art! It's important to all of us that we maintain this break from a typical salon experience. You will feel like you've entered a home and are hanging out with friends."

Offering styling and cuts for men, women and kids, their collective and extensive experience means The Hub Factory team excels at working with any and all types of hair. Whether you have coarse hair, curly hair, straight, thin, thick or in- between, The Hub Factory's team is able to enhance your natural texture and find the right cut for your individual hair type.  

The Hub Factory also specializes in natural highlights. This “Balayage” method forgoes damaging foil in favor of a more organic, artistic process of adding dimension and brightness to hair. The result is a beachy, authentic look, which works on both blondes and brunettes.  The Hub Factory team offers something for everyone, a stylist synched perfectly to the tastes of each and every one of their diverse, evolving, creative clientele.

 “Our job is to read our customers, to look at what you're wearing, your taste and to listen to you closely. It’s important to understand you and what you like – in order to translate that into a style that suits you, that feels true to who you are." - Gaelle Secretin, founder